
By: Gineen Pospisil
According to vendors and entrepreneurs who lined Barton Springs road Sunday at the annual Austin City Limits Music Festival, businesses this year are more focused on having fun marketing instead of pulling a large profit.
Student Sells Homemade Hoops
Julie Ann Haley, a student of the University of Texas, set up a stand of homemade hula-hoops on the corner of Barton Springs and South Lamar Sunday afternoon.
$20 Buys A Hoop
"This has been my first year selling at ACL. I charge $20 or best offer for one of my hula-hoops. I’m really only interested in having fun and getting the word out about hula-hooping, but the extra cash doesn't hurt," said Haley.
Haley said she plans on attending other special events in the Austin area like Fun Fun Fun Fest in hopes of expanding her business.
Groovy Tricks on Youtube
"All you really need to be a great hula-hooper is one of my hula-hoops and access to Youtube
for some really groovy tricks," said Haley.
Local Restaurants attend ACL
Local restaurants were among those who took advantage of the large crowds attracted by the festivities.
Annie Dunckel, a UT graduate, said she works special events around the Austin area as an extra source of income. Dunckel said she worked for Amy's Ice Cream at ACL last year, but chose to work for Mmmpanadas, a local business on the rise, this year for a change of atmosphere.
"I think the business has been good this year regardless of the lineup. We have sold out of product every day. People will come out to ACL no matter what," said Dunckel.
Setting Up at ACL Gets the Word Out
Dunckel said that if anything, setting up a stand at ACL gets the word out about future business endeavors.
"The owners of Mmmpanadas have set up a website for the business and also tweet out where
they'll be around town selling their mmmpanadas," said Dunckel.
"Super Mario" Gives Rides
"Today is slow, but for the most part ACL is big fat cash," said Super Mario an Austinite who has been driving a bike taxi for about a year and goes by “Super Mario” to attract customers."I have learned that I attract more people because everyone already knows my name if I dress up as a well-known character," he said.
Mario said it's crazy how much people will pay to avoid traffic and walking. "I think Saturday was the best day, but I increased my price to $20 per person today because everyone is tired out from the weekend," he said.
Business Is Slow
"Business has been slow, slower than normal, but still a lot of positive vibes even if people aren't buying a lot," said Nathan Tod owner of Tantra Coffeehouse in San Marcos, Texas.Tod said he has been selling merchandise at ACL for five years, but 2008 has been his best year for business thus far.
"We got pinched this year because last year we got 18 vending spots for $5,000 and this year,with only one year’s difference, we could only get five spots for $6,000; that's a big blow,” he said. “Funny enough, though, we are going to do about the same this year because no one wanted to put up with all the rain last year.”
Evolve Industries Soon to Open
Tod said he plans on opening a wholesale warehouse called Evolve Industries in San Marcos.He said the company will start off doing business through the internet and will eventually open to the public. Tod said anyone interested in learning more about Evolve Industries can check out the companie's current website online.
Deagle Headwear Co. is an all-organic apparel and accessory company that presents an understanding for, what they say to be, the necessity of environmentally low-impact production.







ey College Program taught her valuable skills, such as marketing and social networking, that she would be able to use in future career endeavors.

